Thinkspot

Thinkspot is an eCommerce platform specializing in the daily delivery and subscription of fresh fruits, vegetables, and other natural food items. As a non-funded start-up, Thinkspot faced unique challenges that required innovative solutions to establish a foothold in a competitive market.

My Approach

Understanding the competitive landscape and user behavior, I reimagined the purchasing process to build trust with new users. Unlike many apps that required users to log in or sign up before exploring products, I designed Thinkspot to allow product browsing without immediate account creation. This strategic decision lowered the entry barrier, building user confidence and trust, which was crucial for a brand new to the market.

Challenges and Solutions

Resource Constraints: As a non-funded start-up, Thinkspot had limited resources and budget, particularly in developing separate apps for iOS and Android. I spearheaded the development of a mobile-first web app that could function as a hybrid solution across both platforms, ensuring a seamless experience without the need for separate development teams.

Innovative Subscription Model: In 2017, the concept of online subscriptions for products like tender coconuts was relatively new. I designed a flexible subscription management system that allowed users to modify, cancel, or pause their subscriptions easily, directly within the app. This innovation reduced the need for customer support intervention and enhanced the user experience.

Outcome and Impact

Market Penetration: Despite being new to the market, Thinkspot quickly gained traction, with over 3,000 downloads across Android and iOS platforms.

User Trust: The simplified purchasing process contributed to higher user engagement and trust, setting a strong foundation for Thinkspot’s growth.

Efficient Resource Utilization: The hybrid app solution maximized the client’s limited resources, allowing Thinkspot to deliver a high-quality user experience without compromising on budget.

Key Takeaways

This project highlights my ability to lead the end-to-end design process, from conceptualization to execution, while navigating resource constraints and market challenges. It also demonstrates my strategic thinking in aligning user experience with business goals, an essential skill for an UX Designer.